Katjes was founded in 1950 by Klaus Fassin in Emmerich am Rhein, drawing inspiration from a Sicilian liquorice recipe that the family had cherished since 1910. The brand's name—a German diminutive for 'little cats'—reflects the playful spirit that has driven its product range for over 70 years.

Over the decades, Katjes has become known not just for quality sweets but for innovation. It became the first major confectionery brand to launch a certified vegan range, a move that resonated strongly with consumers seeking plant-based alternatives that don't compromise on taste.

For sweet lovers in the UK, Katjes offers a gateway into German confectionery beyond the usual suspects. Its fruit gummies, wine gums and liquorice blends are reliably fruity, chewy and satisfying—and its commitment to vegan and natural ingredients makes it a thoughtful choice as well as a tasty one.