Ajona

Ajona is Germany's iconic medical toothpaste concentrate, made by family-owned Dr. Rudolf Liebe in Leinfelden-Echterdingen near Stuttgart since 1952. Trusted by generations, the small red tube delivers a highly concentrated formula that is 5x more effective than standard toothpaste — without titanium dioxide, and with no unnecessary additives.

Ajona Products

Key Facts about Ajona

  • Quick Facts

    • Germany's first toothpaste concentrate since 1952
    • 5x more concentrated than standard toothpaste
    • Free from titanium dioxide
    • Antibacterial formula reduces plaque by 80%
    • Family-owned business for 4+ generations
    • Made in Leinfelden-Echterdingen, Germany

  • Founding Year

    1952

  • Country of Origin

    Germany
Visit the Ajona homepage

About the history of Ajona

Ajona's roots trace back to 1866, when apothecary Johannes Paul Liebe founded a pharmaceutical company in Dresden. His grandson, chemist Dr. Rudolf Liebe, took over the business — but was expropriated in 1948 and relocated to Stuttgart-Möhringen to start fresh. In 1952, he launched Ajona — Germany's first medical toothpaste concentrate — in its now-iconic small red tube. Raw materials and water were scarce and not always available, making the ultra-concentrated formula a perfect fit for the era.

Demand grew rapidly, and in 1962 the company moved to neighbouring Leinfelden-Echterdingen, where Ajona is still produced today at a rate of 70,000 to 100,000 tubes per day. The company has since expanded to three medical toothpaste brands — Ajona, Aminomed, and Pearls & Dents — all developed in close cooperation with dentists and orthodontists.

FAQ - Frequently Asked Questions

Will I pay customs or import fees?

No hidden import fees or customs apply for any order.

Are your products authentic German brands?

We focus on real German products and source from German brands and wholesalers.

How much does delivery cost?

Standard delivery is a flatrate of £3.99. Express delivery is a flatrate of £4.99.

How long does delivery take?

Standard delivery usually takes 2-4 business days, while express delivery takes 1-2 business days. Our UK warehouse ensures that these shipping times are consistent.

Do you ship chilled products?

No, we currently do not ship chilled products.

FAQ Page