Trumpf was established in 1857 by pharmacist Leonhard Monheim, who developed a passion for chocolate during his travels and began manufacturing it in Germany with an Italian chocolatier's assistance. Those international influences gave Trumpf an early quality grounding that lasted through the brand's many decades.

The brand changed ownership over the years and is now produced under Ludwig Schokolade GmbH & Co. KG, one of Europe's leading confectionery suppliers. This continuity of craft ensures that Trumpf chocolate maintains consistent quality, even as consumer tastes have evolved.

For German shoppers, Trumpf is a familiar and reliable supermarket choice—neither novelty nor luxury, but quality chocolate at a fair price. Its pralines and chocolate assortments are particularly associated with gifting and special occasions in everyday German life.