funny-frisch traces its roots to 1968, when the Cologne sugar company Pfeifer & Langen began producing potato crisps under the Chipsfrisch name. The playful funny-frisch brand quickly became the face of the range, and its paprika-seasoned Chipsfrisch ungarisch grew into one of Germany's most iconic snack flavours.

Through mergers with Chio and other snack makers, the brand became part of the Convent group and ultimately of Intersnack, the Dusseldorf-based snack group still owned by the Pfeifer & Langen families. funny-frisch remains one of the group's flagship German brands, produced for the German market with its distinctive seasoning profiles.

For German expats and snack fans in the UK, funny-frisch stands for crisp flavours that British supermarket shelves simply don't carry — above all the cult ungarisch seasoning, a sweet-smoky paprika blend that has no direct UK equivalent.